TY  - BOOK
AU  - Hawkins I Del
AU  - David L Mothersbaugh, Amit Mookerjee
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 9780070682160
U1  - 658.8342 / Haw 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Marketing strategy, Consumer behaviour, Motivation, Personality, Management
N2  - Consumer Behavior : Building Marketing Strategy
UR  - www.tatamcgrawhill.com
ER  -