TY  - BOOK
AU  - Burgelman Robert A.
AU  - Clayton M. Christensen
TI  - Strategic Management of Technology and Innovation
SN  - 9780070683419
U1  - 658.514/ BUR 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education India Private Limited
KW  - Innovation, Strategy, Technological evolution, Product development, Management
N1  - Marketing; BANG/2013/CRB/176
N2  - Strategic Management of Technology and Innovation
ER  -