TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
U1  - 658.802 
PY  - 2005///
CY  - Boston
PB  - Harvard business School Press
KW  - New Products
KW  - Market Segmentation
KW  - Marketing Management
ER  -