TY  - BOOK
AU  - Govindarajan Vijay
TI  - Reverse Innovation : Create far from home, win everywhere
SN  - 9781422157640
U1  - 658.4063 GOV/TRI/NOO 
PY  - 2012///
PB  - Harvard Business Review Press
N1  - CRB/31A
ER  -