TY  - BOOK
AU  - Anderson,  James
AU  - Narus, James A
TI  - Business Market Management : : understanding creating and delivering value
SN  - 9788131708064
U1  - 658.8  
PY  - 2004///
CY  - Noida
PB  - Pearson
KW  - Business market
KW  - Marketing management
ER  -