TY  - BOOK
AU  - Batra Satish K, Kozmi S H H
TI  - Consumer Behaviour: Text and Cases
SN  - 8174463607
U1  - 658.8342  
PY  - 1990///
PB  - Excel Books Pvt Ltd.
KW  - Consumer Behaviour (G-17)
N2  - The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.
ER  -