TY  - BOOK
AU  - Ravi Shankar
TI  - Services marketing : the Indian perspective
SN  - 8174462678
U1  - 658.8   
PY  - 1990///
CY  - New Delhi
PB  - Excel Books Pvt Ltd.
KW  - SERVICES MARKETING (G-38)
KW  - Service marketing
ER  -