TY  - BOOK
AU  - Kumar S Ramesh
TI  - Application Exercises in Marketing: The Indian Context
SN  - 8125908986
U1  - 658.8 KUM 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House Ltd.
KW  - MARKETING (G-03)
N2  - THIS BOOK PROVIDES AN INNOVATIVE APPROACH TO ENHANCE UNDERSTANDING OF MARKETING CONCEPTS
ER  -