TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 0074624016
U1  - 658.834 3  
PY  - 2003///
CY  - London
PB  - Tata McGraw Hill Pub.Company
KW  - Brand Management
ER  -