TY  - GEN
AU  - Kim W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - India
PB  - Harvard Business Review Press
KW  - Blue Ocean Strategy
KW  - Strategic Planning
ER  -