TY  - BOOK
AU  - Ishikawa, Akira Ed.
AU  - Tsujimoto, Atsushi Ed.
TI  - Creative Marketing For New Product And New Business Development
SN  - 9789812772183
U1  - 658.575 
PY  - 2008///
CY  - Singapore
PB  - World Scientific Publishing Co.Pte.Ltd
KW  - New Products Marketing
KW  - New Business Entreprises
KW  - Strategic Planning
ER  -