TY  - BOOK
AU  - Lancaster geoff
AU  - Massingham Lester
TI  - Essentials of Marketing Management
SN  - 9781138038967
U1  - 658.8 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Marketing Management
UR  - www.routledge.com
ER  -