TY  - BOOK
AU  - Raju M S
AU  - Xardel Dominique
TI  - Consumer Behavior: concepts, applications and cases
SN  - 9788125915324
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Consumer Behavior
ER  -