TY  - BOOK
AU  - Kim, W Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Shift Beyond Competing: : Proven Steps to Inspire Confidence and Seize New Growth
SN  - 9781509832194
U1  - 658.802 
PY  - 2017///
CY  - New York
PB  - Macmillan
KW  - Market Segmentation
KW  - New Products
KW  - Marketing Management
ER  -