TY  - BOOK
AU  - Kulkarni M V
AU  - Kulkarni M V 
TI  - Integrated Marketing Communication: Integrated Marketing Communication
SN  - 8176601950
U1  - 658.87 
PY  - 2012///
CY  - Pune
PB  - Everest Publishing House 
KW  - Kulkarni 
KW  - Marketing Communication
KW  - Marketing
N1  - 658.87
N2  - Integrated Marketing Communication
ER  -