TY  - BOOK
AU  - Belch George E.
AU  - Belch Michael A
AU  - Purani Keyoor
TI  - Advertising And Promotion: an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1 
PY  - 2022///
CY  - Chennai
PB  - Mc Graw Hill Education Private Limited
KW  - Integrated Marketing Communication
ER  -