TY  - BOOK
AU  - Keegan, Warren J. 
TI  - Global Marketing Management: International Edition
SN  - 9780273775706
U1  - 658.83 
PY  - 2013///
CY  - UK
PB  - Pearson Education
KW  - global marketing
UR  - https://ebookcentral.proquest.com/lib/sims/home.action
ER  -