TY - BOOK AU - Shefrin Hersh AU - Shefrin Hersh ED - TI - Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing SN - 9780195304213 PY - 2007/// CY - New York PB - Oxford University Press KW - Shefrin Hersh KW - Beyond Greed and Fear : Understanding Behavioral Finance and the Psychology of Investing KW - Behvioral finance ER -