TY  - GEN
AU  - Brennan, Ross 
TI  - Business-to-Business Marketing 
SN  - 9789386062734
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - SAGE Publication India Pvt. Ltd.
KW  - Marketing
KW  - Business-to-business
N2  - Contents
Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management
ER  -