TY  - BOOK
AU  - Stephan M. Liozu
AU  - Liozu,Stephan
AU  - Hinterhuber,Andreas
TI  - The ROI of pricing: measuring the impact and making the business case 
SN  - 9780415730716 
U1  - 658.816/LIO 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Pricing
ER  -