TY  - GEN
AU  - Keller Kevin Lane , Parameswaran Ambi M G , Jacob Isaac ,
TI  - Strategic Brand Management 
SN  - 9789332542204
U1  - 658.8 KEL/PAR 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Strategic Brand Management (G-50)
ER  -