TY - BOOK AU - RAMASWAMY V. S. TI - MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION & CONTROL [THE INDIAN CONTEXT] U1 - 658.8 PY - 1990/// CY - DELHI PB - MACMILLAN INDIA LTD. KW - MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION & CONTROL [THE INDIAN CONTEXT] KW - MARKETING MANAGEMENT N1 - UNIVERSAL; UNIVERSAL BOOK STALL, PUNE287/90/12.7.90; 287/90/12.7.90 ER -