TY - BOOK AU - NAMAKUMARI, S., RAMASWAMY V. S. TI - MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL [THE INDIAN CONTEXT] U1 - 658.80054 PY - 1990/// CY - DELHI PB - MACMILLAN INDIA LTD. KW - MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL [THE INDIAN CONTEXT] KW - MARKETING MANAGEMENT N1 - UNIVERSAL; UNIVERSAL BOOK STALL287/90/12.7.90; 287/90/12.7.90 ER -