TY  - BOOK
AU  - ICFAI
TI  - THE ICFAI JOURNAL OF BRAND MANAGEMENT (JAN.2015 TO DEC.2015)
U1  - 658.827 ICF 
PY  - 2015///
CY  - HYDERABAD
PB  - ICFAI
KW  - MARKETING BRAND (BV-02)
ER  -