TY  - BOOK
AU  - Walker Orville C
AU  - Boyd Harper W and Mullins John
TI  - Marketing strategy: a decision-focused approach
SN  - 9780071151177
U1  - 658.802 
PY  - 2003///
CY  - Boston 
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Marketing Management
ER  -