TY  - BOOK
AU  - Masterson,Rosalind
AU  - Pickton,David
TI  - Marketing: an introduction
SN  - 0077098765 
U1  - 658.8 
PY  - 2004///
CY  - Maidenhead, England
PB  - McGraw-Hill Education
KW  - Marketing Management
ER  -