TY  - BOOK
AU  - Kuhn,Michael
TI  - Greening of markets: product competition, pollution, and policy making in a duopoly 
SN  - 9781845420123
U1  - 658.802 
PY  - 2005///
CY  - North Hampton, MA
PB  - Edward Elgar
KW  - Green marketing
KW  - Product differentiation
KW  - Mathematical models
KW  - Production functions (Economic theory)
KW  - Consumers' preferences
KW  - Environmental policy
N1  - Includes bibliographical references and index
N2  - Summary: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET
ER  -