TY  - BOOK
AU  - Sarin,Sharad
TI  - Strategic brand management for B2B markets: a road map for organizational transformation 
SN  - 9789351505518 (pbk. : alk. paper)
U1  - 658.827/SAR 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - India
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -