TY  - BOOK
AU  - Sinek,Simon
TI  - Start with why: how great leaders inspire everyone to take action 
SN  - 9780241958223
U1  - 658.4092 
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Employees. Leadership. Entrepreneurship. Success. Inspiration. Success in business. Leadership -- Psychological aspects. Business communication. Business and Management. LEADERSHIP
N1  - Includes bibliographical references and index
N2  - Contents
Preface: The power of why
Introduction: Why start with why?
A world that doesn't start with why: Assume you know ; Carrots and sticks
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
Leaders need a following: The emergence of trust ; How a tipping point tips
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
The biggest challenge is success: When why goes fuzzy ; Split happens
Discover why: The origins of a why ; The new competition
Afterword: Be a part of this movement, share your vision of the world
ER  -