TY  - BOOK
AU  - Lovell,Dale
TI  - Native advertising: the essential guide 
SN  - 9780749481162
AV  - HF6146.I58 L683 2017
U1  - 659.1 23
PY  - 2017///
CY  - London, United Kingdom
PB  - Kogan Page
KW  - Internet advertising
KW  - Internet marketing
KW  - fast
KW  - Online-Marketing
KW  - gnd
N1  - Includes bibliographical references and index; part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms
N2  - Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples
ER  -