TY  - BOOK
AU  - Nadeau, Raymond
TI  - Living brands: collaboration + innovation = customer fascination
SN  - 9780070659216
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Merken
KW  - Brand
KW  - Products
KW  - Advertising
N2  - "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."
ER  -