TY  - BOOK
AU  - Peppers, Don
AU  - Dorf, Bob
AU  - Rogers, Martha
TI  - The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program
SN  - 9780385493697
U1  - 658.812 
PY  - 1999///
CY  - New York 
PB  - Currency Doubleday
KW  - Marketing
KW  - Relationship
KW  - Market segmentation
KW  - Consumers
KW  - Preferences
N2  - "The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."
ER  -