TY  - GEN
AU  - Venugopal, Pingali
TI  - Sales and distribution management: an Indian perspective
SN  - 9788178298481
U1  - 658.81 
PY  - 2014///
CY  - New Delhi, India
PB  - Sage Publications
KW  - Sales management
KW  - India
KW  - Management
KW  - Physical distribution of goods
KW  - Marketing channels
KW  - Business economics
KW  - Sales & Selling
N2  - "Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
ER  -