TY  - BOOK
AU  - Rajkumar Venkatesan
AU  - Paul Farris & Ronald T. Wilcox
TI  - Cutting - Edge Marketing Analytics: Real world cases and data sets for hands on learning
SN  - 9780133552522
U1  - 658.83 / VEN 
PY  - 2015///
CY  - New Jersey
PB  - Pearson
KW  - Management
N2  - English
ER  -