TY  - BOOK
AU  - Tuten, Tracy L.
AU  - Solomon, Michael
TI  - Social media marketing
SN  - 9789332536562
U1  - 658.872 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Internet advertising
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Online-Marketing
KW  - eCommerce [Marketing]
N2  - The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights
ER  -