TY  - GEN
AU  - Kashyap, Pradeep
TI  - Rural Marketing
SN  - 9789332543607
U1  - 658.8 
PY  - 2016///
CY  - Chennai; New Delhi
PB  - Pearson
KW  - Small business marketing
KW  - Target marketing
KW  - Rural industries
KW  - Marketing management
ER  -