TY  - BOOK
AU  - Dayal,Manoj
TI  - Media metrics: an introduction to quantitative research in mass communication
SN  - 9789386062161 (pbk. : alk. paper)
U1  - 302.23 
PY  - 2017///
CY  - New Delhi
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - methods and techniques
KW  - communication studies
KW  - Statistical methods
N1  - Includes bibliographical references and index
N2  - The book is a comprehensive introduction to the application of statistical tools and techniques in media research

ER  -