TY  - BOOK
AU  - Diez,Willi
AU  - Zöllter,Jürgen
TI  - Smart: Small Car, Big Deal
SN  - 9780760335215 (pbk. : alk. paper)
AV  - TL215.S58 D54 2008
U1  - 629.2222 22
PY  - 2008///
CY  - Minneapolis
PB  - Motorbooks
KW  - Smart automobile
N2  - The smart story is one of entrepreneurial vision and daring. It is a story of innovation and proof that to be successful, even the best ideas must be appropriate for their time. At Mercedes-Benz, the roots of an automotive concept designed specifically for urban use reach back to the 1970s. The growing problems of inner-city individual transportation, a parking situation which was becoming ever more critical even then, and increasing environmental awareness spurred by the crises of the early 1970s and 1980s, helped position the smart to breakthrough in the early 1990s.

Since 1998, a total of 770,000 customers have purchased the first-generation smart fortwo. And, for many, it has become a part of their individual world views. In 2008, the smart comes to North America where it will be distributed by savvy auto magnate Roger Penske. Over 20,000 U.S. customers have placed advance, online reservations for the diminutive car
ER  -