TY  - BOOK
AU  - Kumar Nirmalya & Puranam Phanish 
TI  - India Inside 
SN  - 9781422158753
U1  - 338.064 
PY  - 2012///
CY  - Boston 
PB  - Harvard Business Review Press 
KW  - GENERAL READING (L-56)
N2  - This book illuminates Indian companies' growing ability to innovate by conjuring up consumer offerings that are low-cost, compact, efficient and robust even in the face of harsh environmental conditions.
ER  -