TY  - BOOK
AU  - Gupta Anita
AU  - R Raman
TI  - STUDY ON THE IMPACT OF MARKETING COMMUNICATION MEDIA FOR REACHING OUT TO THE RURAL POOR WITH SPECIAL REFERENCE TO UTTAR PRADESH
U1  - 658.802 
PY  - 2016///
CY  - pune
PB  - SI(DU)
KW  - marketing communication media, rural marketing
N2  - To analyze the impact of marketing communication media in reaching out to the poor rural
consumers in Uttar Pradesh. The research was undertaken taking into consideration the
following issues:
1.) To study the impact of print media in reaching out to the poor rural consumers in U.P.
2.) To study the impact of television media in reaching out to the poor rural consumers in U.P
3.) To study the impact of wall paintings in reaching out to the poor rural consumers in U.P
4.) To study the impact of hoardings in reaching out to the poor rural consumers in U.P
5.) To study the impact of audio-visual media in reaching out to the poor rural consumers in
ER  -