TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management
SN  - 9788131767160
U1  - 658.8  
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing--Management
KW  - Consumer behavior
KW  - Market surveys
KW  - Internet marketing
ER  -