TY  - BOOK
AU  - Lindgreen Adam 
AU  - Chaturvedi Braj Mohan 
TI  - Relationship management: an introduction
SN  - 8178813505
U1  - 658.8 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University press
KW  - Marketing management
ER  -