TY  - BOOK
AU  - Gupta S.L. 
TI  - Strategic Marketing Management: Text and Cases
SN  - 9788126912551
U1  - 658.8 / GUP 
PY  - 2009///
CY  - New Delhi
PB  - Atlantic Publisher
N2  -  The book Strategic Marketing Management Text and Cases has been written keeping in view the needs if Indian B-schools covering courses like M.B.A. P.G.D.M. and M.com. 

ER  -