TY  - BOOK
AU  - Czinkota Michael R.
AU  - Kotabe Masski 
TI  - Marketing Management 
SN  - 9788131501177 
U1  - 658.8 / KOT 
PY  - 1988///
PY  - 2011/// (reprint)
CY  - New Delhi
PB  - Cengage Learning 
N2  - Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information
ER  -