TY  - BOOK
AU  - Kaul,Asha
AU  - Chaudhri,Vidhi
TI  - Corporate communication through social media: strategies for managing reputation 
SN  - 9789386446190 (pbk.)
AV  - HD59 .K38 2017
U1  - 659.202 KAU 23
PY  - 2017///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Corporations
KW  - Public relations
KW  - Internet in public relations
KW  - Social media
N1  - Includes index; The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index
ER  -