TY  - BOOK
AU  - Leon g. Schiffman
AU  - Leslie Lazar Kanuk, S. Ramesh Kumar
TI  - Consumer  Behavior
SN  - 9788131731567
U1  - 658.8342 / SCH 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer behaviour, Decision making, Research process, Market segmentation, Motivation, Innovations, International perspective
N1  - International Book House, New Delhi
N2  - Consumer Behavior
UR  - www.pearsoned.co.in
ER  -