TY - BOOK AU - Mahajan,Vijay TI - Rise of rural consumers in developing countries: harvesting 3 billion aspirations SN - 9789386042323 (hardback : alk. paper) AV - HC59.72.C6 M34 2016 U1 - 339.47091724 23 PY - 2016/// CY - New Delhi PB - Sage Publications India Pvt Ltd KW - Consumers KW - Developing countries KW - Rural population KW - Consumption (Economics) N1 - Includes bibliographical references and index ER -