TY  - BOOK
AU  - Zook, Chris, 
AU  - Allen, James.
TI  - Profit from the core : a return to growth in turbulent times
SN  - 9781422131114
U1  - 658.155 
PY  - 2010///
CY  - Boston, Mass., 
PB  - Harvard Business Press, 
KW  - Case studies
KW  - Corporate profits
KW  - Corporations Growth
KW  - Entreprises Profits
KW  - Industrial management
N2  - "The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this book the authors show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn, and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today's executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. The authors explain how companies can: Develop a strong, well-defined core and use it to establish a leadership position; Follow the golden rule of strategy: discourage competitors from investing in your core; Assess whether your core is operating at its full potential; Uncover hidden assets in your core that provide the seeds for new growth; Find a repeatable formula to apply core business strengths in adjacent markets. The book builds on ideas to meet today's formidable business challenges; it is a back-to-basics strategy field guide."
ER  -