TY  - BOOK
AU  - Gupta, S L
TI  - Marketing of services : : text and cases 
SN  - 9788191064292
U1  - 658.8  
PY  - 2012///
CY  - New Delhi
PB  - International Book House
KW  - Service industries marketing
KW  - Marketing
KW  - Service industries-Quality control
ER  -