TY  - BOOK
AU  - Lovelock Christopher H
AU  - Christopher Lovelock
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659004 
U1  - 658.8 
PY  - 2016///
CY  - New Jersey
PB  - World scientific
KW  - Service marketing
KW  - Marketing management
ER  -